The Accidental Brand
Warren Dow
March 4, 2021
Why does marketing have to be so complex? Because complexity creates demand for marketing information and knowledge.
Why does marketing have to be so complex? Because complexity creates demand for marketing information and knowledge.
There’s No Shortage. Confused, opinionated, complex, noisy, fast, fragmented, overbearing, anxious, obnoxious…and totally WRONG!
And in today’s attention-deficit hyperactivity disorder (ADHD) marketing world, this just adds to the noise, confusion, and eroding the trust that consumers have with brands.
