A Design Collaboration with viaClover: Inside Goop’s First Spa-Inclusive Store
Karine Monié
April 18, 2025
Gwyneth Paltrow’s latest Goop boutique in Larkspur, Northern California, is a masterclass in serene, intentional design—crafted in collaboration with Orange County-based studio viaClover. Nestled in the Marin Country Mart, the 1,200-square-foot space blends French, New York, and Californian influences with warm ’70s vibes, inviting visitors to explore wellness through curated beauty, home, and fashion offerings—plus Goop’s first-ever in-store treatment room.