Unless you’ve spent the last several years under a rock, you’re probably all too familiar with the Sit ‘n Sleep radio commercials featuring Larry Miller, the company’s president and CEO, and the fictional accountant who bemoans Miller’s radical pricing strategy with a cringe-inducing whine, which we’ll spare you here. Love them or hate them, the ads have played a key role in branding Sit ‘n Sleep as a leading mattress retailer in Southern California.