WHO: LUXURY ITALIAN BRAND VISIONNAIRE
WHAT: OPENS FIRST SHOWROOM ON THE WEST COAST
WHERE: DESIGN DISTRICT AT 144 NORTH ROBERTSON BLVD.
Boosting the style quotient in L.A. is Visionnaire’s sleek new 3,500-square-foot flagship showroom, adding to its global presence in 55 countries. Expect the Italian luxury brand’s signature mix of contemporary bespoke furniture, lighting, and accessories crafted by some of the world’s foremost designers presented in the light-filled first floor of a mid-century modern building at 144 N. Robertson Blvd.
“As the second mono-brand outlet in the U.S., and the first on the West Coast, Visionnaire Los Angeles redoubles our commitment to the American marketplace and seeks to meet the explosion of demand spurred by the white-hot L.A. real estate market,” says Eleonore Cavalli, creative director of Visionnaire. “This new Los Angeles showroom is in the heart of West Hollywood’s throbbing Design District. From this location, home to the highest concentration of furniture stores on the West Coast, Visionnaire will be ideally situated to service the growing L.A. market.”
The recently opened showroom was conceived by Visionnaire’s in-house design team and presents a series of living and dining room, bedroom, bath and kitchen vignettes amid an elegant décor showcasing clean lines, neutral hues and hints of metallic. Outside, a large green space serves as a backdrop to highlight the brand’s wealth of outdoor offerings.
Among the highlights: an array of striking products in a wide range of prices, including favorites such as the hand-sewn Bastian and Babylon sofas by Mauro Lipparini and Alessandro La Spada, respectively; Thule dining room table showcasing natural stone by Steve Leung; and indoor-outdoor Galloway sofa by Manzoni & Tapinassi, alongside new products like the Backstage sofa by Fabio Bonfà; Kerwan dining table by Alessandro La Spada; and Marty console by Marco Piva.
And, keeping true to its “360-degree” design approach, the showroom also offers access to a team of expert interior designers ready to create bespoke environments from residences and restaurants to yachts and more.
“The new location will serve not just as a showroom, but a true design workshop—a place for clients to explore our limitless customization capabilities in everything from moldings and wall-coverings, to ceilings and floors, to entire kitchens and baths,” says Cavalli. “From this new outpost, designers and architects will discover the full range of Visionnaire’s vast design faculties—if one can dream it, Visionnaire can bring it to life.” visionnaire-home.com
PHOTOGRAPH: Patrick Macertoon