The Woman Behind SIN East Coast-based Design Brand, Virginia Sin Reflects on Her Los Angeles Background Through Pieces That Help Create a Cozy Home
“Seventy-two degrees and sunshine will always run deep in my bloodstream,” Virginia Sin says. “I think I gravitate towards natural colors, materials and processes because of my upbringing. Furthermore, I studied at Art Center College of Design in Pasadena where I was heavily influenced by Bauhaus design. Living in Copenhagen “further opened my eyes,” says Virginia Sin of the place that also taught her to love Scandinavian design.
With the breadth of her background overseas and on both coasts (including 13-plus years in NYC), Virginia Sin possesses what she calls a healthy mix of hustle, grit, and laid-back Cali in her blood. After starting off her day with meditation, Virginia Sin is used to driving to her Greenpoint studio.
“My workday looks different every single day—ranging from prototyping, product development and designing our brand collateral to managing my team, visiting vendors and supervising photoshoots,” she offers.
Bowls, plates, wall hooks, vases, table lamps, coat racks, candlesticks and textiles—in a variety of materials including ceramics, brass, cotton, wool and wood—are some of the many objects that are part of SIN’s collections.
“We don’t make things; we make comfort,” the designer says. “We make reasons to go home. Things you can wrap up in. Things made slow. With two bare hands. Things that help you find home, wherever you are.”
Virginia Sin | virginiasin.com
Photographs: Courtesy Of Lindsey Swedick And Sharon Radisch (Portrait)