Founded in 2003 by David Alhadeff, The Future Perfect is a unique gallery that operates in an unconventional way. Its program is adapted to each one of its locations: New York City, San Francisco and, most recently, Los Angeles.
“I love Los Angeles and have for years,” says Alhadeff. “We did an installation with TenOverSix years back and I fell in love with the energy in L.A…. I started to see an increase in the appreciation for contemporary design and felt now was a great opportunity to bring The Future Perfect to L.A.”
Located in Hollywood Hills and nestled in a modernist villa designed by architect David Hyun, the property was built in 1957 and purchased by Elvis Presley in 1967. For six years, Presley lived there with his wife, Priscilla, and their daughter, Lisa Marie; during this time he released “Suspicious Minds,” “Heartbreak Hotel” and “Hound Dog.”
“Given its pedigree, both as an incubator for a typical California style of architecture and as a storied, celebrity-filled enclave, Trousdale Estates was the perfect choice for the second iteration of Casa Perfect, of our Southern Californian gallery,” says The Future Perfect team.
Indeed, the Los Angeles location has the particularity of being nomadic. “Casa changes locations to experiment in different architectural settings overlaid with cultural or historical significance.”
The house features floor-to-ceiling windows with panoramic views of the city and restored elements such as the marble fireplaces and coffered ceilings. “The newly renovated residence is nothing short of the mythical California pad imagined in vivid celluloid dreams,” notes the team.
Visitors (by appointment only) find in free-flowing and chic spaces pieces of contemporary design by Lindsey Adelman, Eric Roinestad, Chris Wolston, Dimorestudio, and Piet Hein Eek, among others. The environment, which looks like a home more than a showroom, makes sense. “It’s a 100-percent private experience for our clients,” says Alhadeff. “It’s a truly special experience where the work is surrounded by a residential context. And who doesn’t want to stop by a showroom that lets you take a dip in the pool?”
Pool parties, movie nights and one-of-a-kind exhibitions are all part of the gallery’s eclectic programming. In parallel to the first edition of Frieze Los Angeles, taking place Feb. 15-17, Casa Perfect will showcase never-before-seen photographs and films of pop art master Andy Warhol.
“It’s a dream come true, personally and professionally,” Alhadeff says about Casa Perfect. “I hope, through this location, to develop and work with more L.A. locals!” thefutureperfect.com