Real Estate Agent

Santiago Arana Hollywood’s Top Real Estate Agent

Santiago Arana

From busboy to a nationally ranked real estate agent, the managing partner of The Agency exemplifies an unrelenting will to succeed.

Santiago Arana Hollywood's Top Real Estate Agent


Arana developed a $23 million Brentwood mansion, which he sold last year to LeBron James
Currently ranked no. 6 on REAL Trends “The Thousand 2018” with more than $420MM in sales volume for the year
Among The Hollywood Reporter’s 2018 list of L.A.’s Top 30 Real Estate Agents for the last seven consecutive years

TOP 10
Currently ranked no. 6 on REAL Trends “The Thousand 2018” with more than $420MM in sales volume for the year

Arana developed a $23 million Brentwood mansion, which he sold last year to LeBron James

One thing that nearly all successful people share is a respect for rituals. A discipline in following a seemingly small, daily order of things that enables them to function in full bloom, each day. Take Santiago Arana. He is principal and partner, along with Billy Rose and Mauricio Umansky, at Beverly Hills-based powerhouse firm The Agency. Still in his 30s, he’s already amassed over $2 billion in career sales.

All of this is even more striking when one realizes that it wasn’t too many years ago that he was working in a restaurant in Santa Barbara, first as a busboy, then, as his English improved, a server, after coming to the U.S. from Bolivia in 2003 at age 23 to learn English before embarking on an MBA program. (He already had a business and marketing university degree.)

School would have to wait for the son of a chemical engineer and politician father, and a kindergarten teacher mother, both of whom ingrained Arana with a work ethic of steel and a can-do attitude where nothing was off-limits. Both traits account for his explosive success in real estate after landing in Los Angeles, another new agent among many. “It’s about making a decision. It’s about knowing what you want,” says Arana, recounting his steps to success, all forged in self-determinism. Have goals and the certainty that you can achieve them, he shares. That and an unfailing work ethic.

“I believe we are all owners of our own destiny, and we can create our life,” he adds. “But we need to take charge as human beings of our own life, because no one else is going to do it for us.”

Arana balances hard work and a winning mindset with self care. Enter those indispensable rituals. “I work really hard, but at the same time I make time for myself,” he says. “If you are not working within, people will perceive that you’re not in alignment with yourself.” This means looking after one’s physical, emotional and spiritual health—something Arana emphasizes. “When I present myself to clients, they feel that energy and I think they are attracted to that.”

In real estate, where relationships are everything, showing up with a good vibe is essential. For Arana, this means days start early at his Pacific Palisades home. “I wake up at five o’clock in the morning and I meditate for half an hour.” This is followed by the gym (he has black belts in kickboxing and tae kwon do), and breakfast with his family. These things are non-negotiable and here’s why: “If I don’t do this every day,” he states, “I cannot be one-hundred percent Santiago.”

A hundred percent is important when the stakes are this high. Arana has achieved a rocket-ship like success; he needs fuel to keep moving forward. This includes actively growing his development business, finishing his first book and mentoring others. (Prior to speaking to DIGS, Arana had just wrapped up a motivational seminar for agents at his firm.)

Continuing to grow The Agency is another goal. Particularly appealing to Arana is stoking its increasingly international footprint. (The Agency recently opened an office in British Columbia, joining locations in Mexico and Turks and Caicos.) And, of course, continuing to sell luxury homes, principally in Pacific Palisades, Brentwood, Santa Monica, and Malibu, where Arana has the bulk of his listings. In what must have been a satisfying twist to his earlier, less prosperous days in Santa Barbara, however, Arana has listed two record-setting estates in the area: one in Santa Barbara, currently on the market, and another, (sold earlier this year) in nearby Montecito, for $40 million and $35 million, respectively.

Those early days, however, when Arana was busing or waiting tables and dreaming big, are never lost on him: “Every day I think about them,” he says. “Every day I am grateful that I had to do that, and every day I’m grateful that I don’t have to do it anymore.

“I wake up every day and look at where I am,” he adds. “I see my house and my wife—who is my rock and biggest supporter—and my kids, and I feel like it’s a dream. I created it, and I’m living it.”



New Wave, Manhattan Beach

Steve Lazar brings forth a new flavor of beachside cosmopolitan

Written by Constance Dunn | Photography Courtesy of Paul Jonason

Veer off Highland Avenue in North Manhattan Beach and one enters the charming Sand section of town. Neighborhoods are filled with families, close to both town and the ocean, and lined with upmarket beachside homes. Standing out from its neighbors is a fresh new contemporary home. Eye-catching first for its silhouette—angular and clean-cut—the home’s slender eaves are a crown on its sharply geometric profile. Then it’s a mellow juxtaposition of textures on the exterior, plus a symphony of roof elevations and colors (chocolate, slate, and white) that warm the design to its surroundings.

Inside, the home is designed for creating memorable hours and exploiting every pleasure of beachside living—and in a state of heightened beauty.


If you’re familiar with South Bay homebuilders, it’s not hard to spot the design hand of Steve Lazar, who has been crafting luxurious homes exclusively in the South Bay for years. His Lifeguard Tower home in Hermosa Beach was a breakout contemporary design with nods to East Coast lifeguard structures, notably in shape and window placement.

In his newest home, Lazar carries over his beach-feeling signatures, melding them in a home with a strong, sophisticated and contemporary feel that will no doubt be welcomed by a shifting class of buyers coming to Manhattan Beach. “The beauty of this home is its wide appeal to buyers of all stripes,” says real estate agents Mike Michalski and Sachi Fujita. “From media and entertainment professionals and pro athletes to tech entrepreneurs.”

“It’s the most modern home I’ve ever done,” says Lazar of the house, which spans over 4,000 square feet. Due to the shape of the nearly square lot (it is 45-feet-wide by 60-feet-deep, instead of the neighborhood’s standard 30 by 90 dimensions), the home’s orientation and feel is more broad and open than other area residences, giving Lazar “a much better use of space.” Another spatial advantage is the home’s generous height. “I took advantage of the fact that I had a very steep lot,” says Lazar, which allowed him to squeeze in a plum fourth level.

The home’s first, or street, level houses a wine room and media room wired for surround sound, along with a guest suite, all-encompassing with its sunny bedroom, auxiliary office space and a bathroom that’s nicely accessorized with a spacious wet-room shower. The second floor houses three of the home’s four bedrooms, including a sunny master suite and two bedroom suites, each with direct access to the outdoors. This fresh-air space, one of many throughout the home, conveniently leads to a side yard that’s been landscaped into a wild, colorful place. It serves as an earthy contrast to the home’s strict lines but achieves a practical purpose, too. Leading into the landscaping is a floating staircase for the dog. “He can run down here and have his own little bathroom protected by foliage,” says Lazar.


Like other Lazar homes, this one has woven through it a nuanced interplay of finishes, materials and details. This is done to establish an atmosphere of sophistication and cohesiveness—one that is felt before it is seen, and accomplished by subtle and deft execution. (“There’s a strong level of discipline to being simple,” Lazar is fond of saying. “If some is good, more is not better.”) It’s a level of design quality that’s not lost on Michalski and Fujita, who have been selling homes in the area for almost 20 years: “This home’s timeless architecture and commitment to quality materials and construction ensure that it will be enjoyed for generations to come.”

On the third floor, the home reaches full bloom. A study in elegant intersections, the floor is comprised of separate living areas that are distinguished by different elevations, structures, and textures. “You feel like you’re in four separate rooms,” says Lazar, “but it’s still one big room.”

The floor comfortably encompasses the home’s everyday and formal living areas. There’s a fireplaced family room and a sleek central kitchen, along with a sunny breakfast nook, a formal dining room and an elegant living room. “Look at this great point of view that you have of your kids and your casual space,” Lazar points out, standing in the kitchen and looking at the family room. “Then you turn around and you’ve got your formal spaces. It’s a totally different experience.” What one can’t miss is the network of oversized awning windows that frame the hypnotic, always changing views of the Pacific Ocean. It’s a Lazar signature, this minimalist window system composed of glass-frame-and-repeat that singlehandedly creates an atmosphere of contemporary beach chic while making the most of views. Coupled with the home’s high-on-the hill elevation, the effect is that of penthouse grandeur. But instead of a glittering city, one takes in the grandeur of endless sky and ocean.


Not to miss on this floor is its copious outdoor spaces. There’s an ocean-facing covered deck that’s perfectly situated for capturing the sunset each evening, plus a smaller grilling deck situated at the rear of the home, where prevailing winds can sweep away barbecue aromas. “Down by the beach, your inclination is to spend a lot of time outdoors enjoying the fresh air and the ocean view,” says Fujita. “But as you get closer to the ocean, outdoor space is at a premium. This home solves that problem with two levels of outdoor entertaining space, including a top floor indoor-outdoor area that can also serve as prime office space.”

The fourth floor is icing on the already substantial cake. Here, Lazar has created a fresh-air living room that adjoins to an interior lounge. “The whole floor becomes one room,” he says folding open glass doors that adjoin the exterior space with the interior one. It’s a layout that adheres to the Lazar design rule of never having an outdoor space exist on its own. To ensure it is used, a living space must connect to it:

“If it’s just a rooftop deck,” says Lazar, “it never gets used.” For continuity, both spaces sport fresh white shiplap walls and floors covered in a geometric medley of cool blues and grays. “It’s such a cool space,” says Lazar. “It’s plenty for a cocktail party or for a person to turn into an office, or to do Pilates.”

Best of all is the panorama of light and views that are had from this floor, including a postcard view of downtown Manhattan Beach, the ocean and the pier. “No matter the size of your family or stage of life,” says Michalski, “this home will appeal to people who value living authentically and comfortably at the beach, bringing the outdoors in and feeling a constant connection to our charmed surroundings.”

It’s true. Every corner, curve and window of the house has been carefully crafted to enhance the positive—whether it’s natural light, only-in-California views, or optimizing everyday livability and comfort. But in the end, it’s the home’s designer who heaps the highest praise on the home. “I would love to live in this house,” says Lazar.






LIST PRICE $6,599,000