There are many reasons to relist a home— new price, new representation, new attention. Maybe the buyer pool has dwindled, there’s holiday interference… So while it’s true that we never get a second chance to make a first impression, tactical planning goes a long way. Here, top real estate agent Alison Clay-Duboff of RE/MAX Estate Properties Manhattan Beach shares her golden rules of relisting.
IDENTIFY THE ISSUES.
Long days on the market can be a negative distraction for buyers. It’s essential, therefore, to address issues that initially worked against the sale. “Attack issues head on,” advises Clay-Duboff. “Deal with repairs, cosmetic issues or pricing that made the property less desirable. Why hasn’t the property sold, what’s wrong with it—these are common buyer questions. So sellers must ask of themselves, am I willing to make changes that make an impact when their properties reappear on the market?”
REALTOR BEFORE RELIST.
To help root out the reasons for relisting, consult the expert—your Realtor. Pose intentional, results-oriented questions, says Clay-Duboff.
“What didn’t I do with the first listing that I can do this time to sell my house?” “What is your plan to help sell my property?” “What is your ratio of days on the market?” Will you hold my open house or an assistant?” “Will you be interactive with your Realtor community?” “What is your web presence?”
“If after two weeks on the market with a full marketing strategy in place the home has lots of showings but no offers, the listing price is 5 percent too high,” says Clay-Duboff. “A seller must recognize that we are operating in a global environment to be competitive. Depending on the property, sometimes a print ad campaign with foreign press is a powerful tactic, as is advertising locally. Drone footage and aerial photography are dynamite tools for buyers. Three-dimensional walk-through videos are amazingly successful. Buyers start their research most often online— sellers must grasp that.”
ADOPT A BUYER’S MINDSET.
“Mindset is crucial,” says Clay-Duboff. “Sellers need to think like buyers,” so cultivate a warm, compelling sense of lifestyle. Be unique. That includes advertising. “Does the home feel bright and welcoming? Does it look easy to clean? Floor plans are very useful for buyers and Pinterest is wildly popular, so spend a few moments and see what buyers like—a pet bed, a crazy plant, a chalkboard wall.”
UPGRADE FOR OUTCOME.
Use the 91 days a home must spend off the MLS before it’s relisted wisely. “Make the property pop, be it price or physical appearance,” says Clay-Duboff. “Look around. Is the carpet worn? The paint color out of date? The home cluttered? Does landscaping support curb appeal? Is pricing on point?” Another ace in the hole: staging to sell. “Home staging is a psychological tool that is proven to help sell property,” she adds. “A home for sale needs to be stripped of the seller’s personality. Buyers mustn’t be distracted by adorable baby photos or beautiful wedding shots; they should be able to visualize themselves sipping a glass of wine in their new home. So trust your Realtor, do the staging; get that fresh coat of paint. A home coming to market is like opening night at the symphony; the players practice for weeks, the critics are the audience and it’s showtime!”
Embrace the encore.
Written by Wendy Bowman | Photography Courtesy of Cavalleri
In July 2016, San Francisco-based Pacific Eagle Holdings set out to create a new luxury condominium community on a 10- acre site that previously served as home to the Villa Malibu rental property. The real estate management company’s goal was to offer homeowners the amenities of a luxurious resort with the ease of full-service condo ownership—all with an eye-catching price tag of less than $2 million.
Emerging on the transformed site, Cavalleri Malibu (cavallerimalibu.com) is a completely renovated collection of 68 two-story, three-story and penthouse homes, with the first two of four buildings set for completion in early 2017.
Designed by award-winning design firm Edmonds + Lee, also based in San Francisco, the classic Spanish revival-style residences start at $998,000 and range in size from 1,577 square feet to more than 2,200 square feet, with two to three bedrooms and two to three baths.
“Cavalleri is the only luxury product on the market at this price point, so it offers a great value to Malibu residents that they can’t find anywhere else,” says Hans Galland, senior vice president of development for Pacific Eagle. “Cavalleri fits the needs of successful artists and creatives, alumni and graduate students at nearby Pepperdine University, and active young families that enjoy outdoor recreation and a top-tier school district.”
Situated at 6487 Cavalleri Road—on a 10-acre gated reserve, amid rolling hills near Zuma Beach and Point Dume—the community is rife with nearby amenities. Homeowners can enjoy outdoor pursuits such as surfing, hiking and biking, alongside premier shopping and dining destinations including the Malibu Country Mart and Lumber Yard.
Meanwhile, the community itself will serve as the ultimate port of call when it comes to wellness and tranquility.
“Owners will find a quiet destination and plenty of outlets for meditation, yoga and contemplation on the property and surrounding reserve,” says Galland. Among Cavalleri’s offerings: a 52-foot pool; a cutting-edge fitness center; an outdoor dining pavilion; yoga terrace; two tennis courts; a great lawn for outdoor activities; dog parks; and a meditation area set amid lush grounds designed by Santa Monica based landscape architect Pamela Burton.
As for the residences, expect an open and airy feel with high ceilings and a seamless flow from the indoors to expansive outdoor terraces, along with stylish and eco-friendly touches such as European hardwood flooring throughout. Notable amenities include top-of-theline gourmet kitchens with professional Bertazzoni, Thermador and Bosch appliances, gray Oak Mesa Matte cabinetry by Bedford and white quartz Silestone countertops with a waterfall edge; sumptuous spa-like bathrooms boasting Italian-made porcelain stoneware flooring and wall tiles, freestanding soaking tubs, and Hansgrohe and Duravit fixtures; and open-air kitchens with dining for 14.
“The open, modern aesthetic of the floor plans is unique, as the other condos on the market at this price point were built prior to 2000 and don’t offer similar layouts,” says Galland. Homes reflecting the quintessential Malibu lifestyle, at a realistic price point? Bank on it.
Written bu Jenn Thornton|Interior Photos Phillip De Jong|Headshot Courtesy of Aldo Filiberto
A wellspring of artistry, Ruth De Jong doesn’t so much as tap into creativity as she does seize it, and with an unstudied air that denes her multifarious work. Since seguing from painting to production design (for the likes of the Paulomas Anderson epic ere Will Be Blood and, most recently, a buzzed-about new television series for Showtime), she’s also forayed into interior design with LA eatery Son of a Gun and the design enterprise she launched with her brothers, De JONG & Co., which debuts a new furniture line this year. Here, De Jong dialogues about her serendipitous path from painter to polymath.
After graduating in fine arts from Texas Christian University, I was planning to go to grad school to get my MFA in painting, when Production Designer Jack Fisk and I had a long conversation about art direction and production design. It was a bit serendipitous, but he had a similar background in fine arts. He asked me to join him on a film [There Will Be Blood] he was preparing to design. So I decided to see what it was all about. I deferred grad school for a year—thinking, of course, I’d go after the film. I have yet to go back to grad school.
Fine art, painting and photography were always passions of mine. My father was a photojournalist, and my mother was an art historian. The arts were always around me growing up. Once I started designing sets, I fell into a passion for interior design. My early exposure to the arts heavily influenced the way I approached my design projects, and still do.
When it comes to production design, the challenge of creating a world I’m not familiar with. For interior design, I always want to shape a space using beautiful pieces that are both functional and aesthetically pleasing, all the while creating an emotion within that space.
I guess one could make that assumption. My problem is I can’t just do one thing. I envy folks who have one craft that they hone their whole life. I thought early on that would be painting for me. These days, I’m lucky if I find time to dedicate to my painting; I know I will again one day, but right now it’s a lot of designing sets and spaces! I love that they all influence one another.
Yes. It started at the different homes I lived in, around Los Angeles. I constantly began rearranging furniture, art, objects and painting walls! Soon, friends began asking me to help them decorate and design their homes and apartments. That led to designing my first restaurant in Los Angeles, Son of a Gun… I thought of the concept very much as a ‘set.’
My brothers and I then began talking about the idea of starting an interior design firm and custom furniture line. As I was designing various interiors, Peter was designing and building furniture, and Philip was taking beautiful images. We came together to collaborate on all fronts and opened our doors in January of 2014, with the idea that we can make our own furniture and use that in the spaces we design.
Collaborating is a beautiful thing that I love very much; the sharing of ideas and concepts and then putting those in play together. … There’s a beauty to all the moving parts.
Never a dull moment. There is always something to be learned, discovered and unturned. Working for Paul and Terry is exciting, a constant ‘mission to accomplish.’There is a richness I take away from each project, and I’m thankful for all those experiences.
We recently wrapped up designing the interiors and furniture for the Nashville restaurant 5th & Taylor. We are currently rounding out our line of furniture this year with the inclusion of a coffee table, bed, side tables and more seating pieces. And we have several residential properties we are in the middle of designing, both the interiors and custom furniture pieces.
De Jong & Co
Turning her cool-girl touch on the glamorous Liaison Dining Table, LA design darling Kelly Wearstler adds to her arsenal of aspirational pieces for individually stamped interiors. Handcrafted from glossy marble and bronze, this space anchor features a mix of materials and modern lines that redefine surface quality. Price upon request, KellyWearstler.com
One of Bel Air’s most coveted streets sets the stage for unparalleled living and entertaining
Written by Abigail Stone
Photography by Paul Jonason
Presented by Dustin Cumming & Monty Beisel of Hilton & Hyland
List price $16,999,999
There are some homes that seem made for entertaining, inspiring admiration and eager anticipation for an invitation to one of their gatherings. From the location and overall design to the balanced yet magnificent proportions, these homes not only support the lives of their inhabitants, but also tend to the enjoyment of visitors.
The home at 100 S. Mapleton is one such rarity. The recently renovated French-inspired chateau is tucked just below one of the most beautiful and curvaceous sections of Sunset Boulevard, on the stretch just west of Beverly Hills—a coveted block in Bel Air, just up from the famed Playboy Mansion. A double-gated entryway draws the admiration of visitors even before they arrive at their destination. In front of the home’s stately limestone façade, a grand, manicured courtyard offers parking for close to a dozen vehicles.
Inside, the home weaves a spell of sophistication. The double height foyer boasts a sparkling chandelier, dripping with cut crystals that throw rainbows around the room and sways over a gracious staircase that sweeps down from the second floor balcony. To the right, a clubby library includes its own bathroom, creating the ideal setting for a home office independent of the rest of the house. To the left, a guest powder room offers visitors a place to freshen up before presenting themselves to their hosts. There’s a formal living room, with plenty of room for a grand piano. Beyond, two dens connected by a full-size bar, include fireplaces and a seamless transition to the exterior.
This is Los Angeles, after all, where the glorious weather encourages a variety of outdoor activities. To wit, the home’s generous acre of land enfolds the charming salt water pool, two bubbling fountains, a gurgling stream, a generous grassy lawn, and a regulation-sized clay tennis court that can be illuminated for nighttime games. Guests can easily make themselves at home here, whether their pleasures include tennis, swimming, ping pong or pool, or just lounging in the sun with a cocktail and a fresh copy of this season’s must-read book. An invitation for Sunday brunch can easily turn into one for Sunday dinner.
Although the recently renovated kitchen evokes genteel summers in Provence with its pale lime-washed cabinetry, its capabilities rival those of any professional kitchen in the city, whether the evening calls for cocktails and appetizers for 200 or an exquisite multi-course dinner for 20 served in the formal dining room. Separate maid’s quarters, tucked away to the side of the house near the kitchen, offer two junior bedroom suites, ideal for live-in assistance, complete with access to a back staircase that ensures discreet entrances and exits. Of course, it can also serve the needs of guests or family, or even business associates who appreciate privacy.
Not only are guests treated like royalty in this palatial estate, upstairs, the living quarters provide residents with hotel-quality amenities. The master bedroom suite enjoys a fireplace and spacious, separate closets for occupants with multi-season wardrobes, while also treating each spouse to their own generously proportioned bathroom; including a steam shower in one and a stand-alone limestone soaking tub in the other. The two other bedroom suites on this floor include similar comforts, pampering denizens with their own substantial closets and luxurious bathrooms.
No doubt that guests will leave this home’s embrace with their fingers crossed, hoping for an invitation to return. Lucky you, though, you’re already home.
Jonathan Adler breaks the traditional rules of using metallics in a single finish throughout a room. This perfectly curated space features the Parker Table Lamp in white and nickel; Jacques Pendant Lamp in gold and Lucite; Giant Brass Horn; and Rider Cocktail Table, also in nickel. From $695-$1,595, JonathanAdler.com
The ultimate limited-edition chess set, also by Kelly Wearstler, features 22K Burnished Gold Plated and Gunmetal Plated Bronze pieces. Also included are king and queen counterparts adorned with diamonds. This one-of-a-kind set is made-to-order in the brand’s hometown of Los Angeles. $17,000, KellyWearstler.com
The forthcoming Monica Film Center—another Laemmle limelighter—preps to premiere this fall
Written by Jenn Thornton
Photo courtesy of Laemmle Theatres
When the Monica 4-Plex—a cultural touchstone for the communities of Santa Monica and West L.A. for nearly half a century— shuttered for an ambitiously scaled overhaul, few professed to truly understand the scope. But now, on pace to premiere this October, look for the rechristened Monica Film Center and its cult following to reap the rewards of what is sizing up to be an epic reveal.
“The theater is going to be thoroughly and completely modernized,” says Greg Laemmle, owner of Laemmle Theatres, with locations throughout Los Angeles. “We’re adding screens; the venues are smaller, but we’re going to be able to show six films instead of four. It’s obviously been a problem either getting films into the Santa Monica area for regular patrons to see, or having extended runs, so we believe that this is going to be a more efficient, valuable amenity to the community.”
The Laemmle legion—cineasts with a taste for top-drawer programming and international art house fare, from indie and foreign films to documentaries—will be heartened to know that the remade Monica Film Center has no plans to deviate from its métier, though it’s certainly upped its game as a destination.
Helming the renovation, Abramson Teiger Architects has done everything but roll out the red carpet. The refreshed theater is modern, but organic too. The starburst-shaped lighting of the original venue “took us back to an early 60s, sort of Jetsons mentality, which led us to look at the TWA terminal at JFK International Airport in New York, with a lot of curves,” Laemmle explains of the cross-pollinate approach to its design. “That became part of the language that we used for the theater.”
Among the most massive structural improvements is a significant augmentation to the rooftop, where in place of a rooftop deck, as initially planned, there will be a fully enclosed and supported ocean-view restaurant. Laemmle expects the second dining concept, situated on the ground floor, to stimulate a livelier mood on the street. Uniquely, these spaces are intended to cultivate an experience separate from a cinematic one.
“Our patrons,” explains Laemmle, “appreciate good film, but also good food and good drink; so it’s not just a movie, it’s dinner and a movie. There are plenty of people who appreciate the dine-in movie experience, and that’s fine, but it’s not us. We’ll provide films selected by a movie theater, and food from a restaurateur.” Aside from the convenient opportunity to dine at a couple of really good restaurants, “right then, right there,” as Laemmle puts it, concessions have been expanded to include beer, wine and a smattering of additional food items. A new second floor reception area, meanwhile, will provide patrons with a pre- or post-show perch.
Not all is new, however. Look for the starburst lighting that dazzled the Monica 4-Plex to do the same at the Monica Film Center, where they’ll be installed as well.
After all, Laemmle laughs, “My grandmother was involved with the design of the original theater, so I couldn’t throw it all away!”
Monica Film Center
1332 2nd Street, Santa Monica, CA 90401