➜ Challenge: To market a $200K price reduction on social media.
➜ Solution: Create a top of funnel strategy and get traffic to it w/ organic posts that lead to landing page with a compelling opt-in.
➜ Results: In 5-days, we reached 70,130 people in the target market; of those 1,694 people visited the landing page for an average of 5:03 minutes, and we captured 24 leads to add to the client database.